Justin Poy

Justin is an award-winning 31-year veteran of the ad industry and a filmmaker that was one of the early pioneers of “multicultural marketing” in the early 90’s in Canada. Having won numerous awards including the Chinese Canadian Media and Marketing Association (CCMMA) awards and Best of Show in the Emerging Media Awards (SUMMIT) for his use of holographic technology, Justin is always pushing the boundaries of technology and niche market advertising. He is is a frequent keynote  speaker at conferences discussing the differences and nuances of multicultural digital advertising platforms. His Agency helped to launch the initial Chalo FreshCo brand of stores, a sub-chain specializing in South Asian products and has helped to launch a countless number of products for the Chinese and South Asan markets.