
Adam Zimmerman
Co-Founder, Ideal
Biography
Adam Zimmerman is the Co-Founder of Ideal, where he leads the vision and development of the Ideal marketing platform—a game changer in the retail industry. Under his direction, Ideal has built a state-of-the-art customer experience, robust distribution system, advanced analytics, and intuitive content management system—all run on the backbone of a revolutionary retail media network. Adam’s passion for innovation, paired with the exceptional talent of the Ideal team, has fueled the platform’s rapid growth into one of the fastest-rising ad tech solutions in retail. He lives in Cleveland, Ohio with his wife and seven children.