About Us

Be a part of a community of retailers, manufacturers, suppliers and service providers to network and grow at Canada’s only B2B grocery event.

Attend Grocery’s Biggest Exhibition & Conference Event

From thousands of innovations, to dedicated meetings between suppliers and retailers, there are numerous opportunities to engage and network with all business facets of the grocery trade. Suppliers showcase your brand, product or company at our exhibition that showcases everything front end to back end including technology, equipment, SMEs, packaging, consumables, food and beverage, and more!

Show Specials / Offers

Increase your product/brand exposure pre-event, during and after.

Show Guide Listing

Get your product/service listed in the official digital Show Guide that will be sent through newsletters

Sponsorship Opportunities

If you’re looking to expand your brand’s exposure, or connect directly with retailers 1:1, there are a bevy of opportunities to get your message out.

More Trade.
More Tastes.
More Trends.

Despite today’s digital age, nothing rivals face-to-face communication to establish, build and maintain business relationships. The grocery sector is all about building relationships to grow your business, and this is the only show that brings together all facets of the grocery trade together under one roof. The exhibition floor features over 65,000-sq.-ft. of dedicated pavilions focused on key grocery & specialty categories from front end to back end including equipment, technology, food services, garden, financial and insurance.

Don’t just take our word for it

Read Some of the Feedback

Our Pattison Food Group and Save On Foods’ team will take full advantage of the in person live event this October with Grocery Innovations Canada. From discovering the latest innovations in grocery, to re-establishing existing relationships, we look forward to seeing the industry together again. Our team is looking for new products and new opportunities to build partnerships with our supplier community to ensure our mutual success!

Jamie Nelson - Chief Operating Officer Pattison Food Group and EVP Save On Foods

For all our stores at Summerhill Markets, I cannot think of a more opportune time for retailers and suppliers to be connecting. The GIC show provides both parties to connect and explore new opportunities to partner together. Particularly as an independent retailer, I am always looking for new ways to differentiate and meet the changing tastes of my customers. I would urge all suppliers to be participating in GIC as together, we can turn the challenges of COVID into opportunities.

Christy McMullen - Owner, Summerhill Market

As retailers and wholesalers serving Newfoundland and Labrador, we welcome the opportunity to see ‘what’s new’ in our industry at the event with Grocery Innovations Canada.  The GIC Show is an opportunity that many on our team will take advantage of this fall. As independents, we are always interested in looking at new products and new opportunities and at this particular time, this has never been more important to us.

Erin Higdon - Vice President of Business Strategy, Atlantic Grocery Distributors & Powell’s Supermarket

At Longo’s we are always looking for opportunities to build new relationships and to continue to differentiate our unique product offering. This year, with Grocery Innovations Canada being back in person, it will enable many more of our team members to participate. This is an exciting new opportunity and we look forward to connecting with a wide range of suppliers during the GIC Show.

Mike Longo - VP Fresh Merchandising, Longo Brothers Fruit Markets Inc.

Over the last few months during the challenges presented by COVID-19, the issue of supply for our stores has been of paramount importance. As we ready for the fall season, I will be a keen participant in Grocery Innovations Canada. New products are going to be of great interest to me as well as learning about new suppliers that we can build a relationship with as we move forward in this new normal.

Gordon Dean - Store Owner, Mike Dean’s Super Food Stores

Here at Calgary Co-op, we value our relationships with the supplier community and view it as an integral to our continued success. Our team looks forward to seeing what exciting new innovations are being unveiled at the GIC Show. And with this annual event, we intend to have many of those team members use this great opportunity.

Doug Newstead - VP Food Centre Operations and Merch, Calgary Co-Op

Spotlights your products with us

The New Product Showcase allows another point of contact for buyers, and retailers to see your product outside of your booth. The Showcases are prominent both in daily newsletters to attendees, as well as on the virtual platform, providing another touch point for retailers to discover innovations and engage with exhibitors. All innovations in one spot! BONUS: NPS participants automatically get entered into the Top 10 in Grocery contest for additional exposure. Spaces are limited so don’t delay, book now!

Top 10 in Grocery

By participating in the New Product Showcase, products are automatically considered for the Top 10 in Grocery contest. Retailers attending GIC Live @ Home can vote for their top product picks. Winners are announced during the show. Additional exposure in the lead national media sponsor: Canadian Grocer magazine, along with other media outlets are the bonus benefits of participating in NPS.

**ONLY EXHIBITORS PARTICPATING IN NPS will compete in the Top 10 Contest.

Show Specials / Offers

Over 90% of attendees are coming to the event with the intent to purchase, and have the influence to make purchasing decisions. Use this FREE opportunity to publicize your show specials and offers exclusive to event buyers and attendees! Show specials will be promoted in the Show Guide, digital newsletters and materials to get more exposure pre-event, during and after for participating exhibitors. From discounted rates, free shipping and more, contact us for more information on how to show your specials! Attendees will be provided with a list of participating companies offering show specials at GIC. Questions? events@cfig.ca

Show Guide Listing

The Digital Show Guide will be sent through newsletters, pre, during and post show, available on the GIC site, and available on Canadiangrocer.com to thousands prior to the event. It’s your chance to get additional outreach to decision makers, published by Canada’s leading grocery B2B publication, Canadian Grocer magazine.

To advertise, contact publisher Vanessa Peters, vpeters@ensembleiq.com